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    ADVERTISING TIPS

  • If you do not have the software or skills to design your own advert we can design it for you.
  • Use a headline with powerfull wording or a memorable logo to capture attention.
  • Do not include too much text, as readers will only scan your advert for the key information.
  • If advertising elsewere ie, facebook, TV etc back it up with print advertising.
  • Most people find reading the printed word easier than reading on screen.
  • Consider advertising in blocks of at least 5 weeks to get your message across.
  • Build up your 'brand image' by running regular adverts.
     
  • Create a distinctive recognisable format for your advertisments. Be consistant in using this style.
  • Feature your branding prominently.
  • Ensure that your advertisment is well organised and easy to follow.
  • Include relavent information, eg, opening hours, address, phone numbers.
  • Make it easy for customers to contact you.
  • Ensure that all details are up to date and accurate.
  • Use simple language that is easy to understand.
  • Tell your customers how you can help them with their needs & wants.
  • Make your unique selling proposition clear.
  • Tailor your message, style or format to your target audience.
  • Ensure that any graphics work well in B&W.
     

    REMEMBER

  • We can help you design your advert.
  • Be noticed.
  • Dare to be different.
  • Be understood.
  • Stimulate the customer to action.